Companies that both prioritize innovation and make sure that they are ready to act are widening the gap over less capable competitors.
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INNOVATION STRATEGY AND DELIVERY / Report
CUSTOMER INSIGHTS / Article
To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
BUSINESS TRANSFORMATION / Article
Most company efforts to reduce expenses fail. Four challenges block the way: two reflecting what costs get cut, and two related to how value is delivered.